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Capabilities and collaborations
that unlock value
Our starting point is always by listening and understanding people – users, stakeholder and random humans. Our equipment is: listening gadgets, white board and tools with which we shape the experience.
Our understanding of data, an inherent empathy and human understanding of design enable us to solve real business problems with design, content and digital
- We start always with listening – to the users, customers, business stakeholders and their needs.
- We study data, real life people, competitors and industry space to gather insights, gaps and opportunities.
- From the insights, we collate and image the experience that we are looking to build.
- This is followed by quick prototype or MVP and we test it with business owners & customers.
- So, we move ahead with a solution that already has users engaged, is tested with customers, and go on to have collaborative sessions..
- This agility enables us to market quickly, test frequently, develop iteratively and deliver successfully in phases.
OUR THINKING & DESIGN ROOM
We are in the business of bringing your products and services closer to your users and customers. And we discover insights, gaps and opportunities by listening to your customers and then visualizing diversified solutions for their stated and latent needs. Finally, we collaborate with them and stakeholders to design the best experience for your product or brand.
HOW WE MAKE IT HAPPEN
And we achieve it by following our 4-step process of listening, adapting, co-creating and provisioning for diversity of thoughts, people and solutions.
LISTEN
We like having conversations with people. Our open and unbiased approach enables us to gather a rich understanding of habits, latent needs, cultural moorings and evolving digital needs of people.
We empower organisations to face their customer, listen to then, learn from them, build for them and test with them.
ADAPT
We are independent and agile, and this allows us to adapt to different product scenarios and organisation cultures.
Our ear for data insights and empathy for people enables us to adapt our solution to scenarios. This has also kept us learning and growing.
CO-CREATE
We team up with your business teams to identify the gaps and opportunities.
Through fusion workshops, stakeholder interviews, design sprints, frequent testing with customers and agile program management, we collaborate and leverage collective wisdom to co-design and co-create the right solution for your business.
DIVERSIFY
Our diversity of perspectives enables us to bring a wide canvas lens to business problems. This enables us to visualize diverse solutions for your business problems before we zero in on the final solution.
Our team members’ diverse cultural backgrounds, eclectic educational mix and varied project experiences make all this possible.
How can your product and brand get closer to customers
SPEAK WITH OUR FOUNDER : NAZIM IQBAL