YES Bank is one of the new-age and full service commercial bank providing a complete range of products and services and caters to Retail, MSME as well as corporate clients.
As part of its digital transformation, YES Bank was looking to digitally enable the overdraft service, making it possible for customer to avail it on-the-go. The design layer would sit on the product layer being developed by Decimal Technology.
Decimal technologies approached HUDE Studio to assist them to map YES Bank’s business expectation and design a journey that bring together the user and business needs. The ask was to map the bank’s business expectation and design a journey that brings together the user expectations and business goals.
It resulted in a 2-month engagement spread across building an understanding of the existing systems, research and finally redesigning the customer onboarding journey.