JM Jain is among India’s leading buying house offering end-to-end solutions in the apparel industry.
As industry leaders, they are always enthusiastic to harness the best technologies and expertise to
maximize business performance
The organisation was looking to expand it digital footprint and launch a b2b commence platform.
Being a grounded organisation and having a solid establish credential in the offline world, their need
was to be sure footed both on the strategy, approach and best practises perspective. We ere asked to
do a market research and map the best commerce trend in the global market.
A CASE OF USER RESEARCH VERSUS MARKET RESEARCH
The study was a primarily a market research but our design instinct helped expanded the scope to
cover User Research and brand name as well.
The market research was focussed to reinforce marketability JM Jain proposition and trust in the
digital space. Adding a layer to it and to meet business goals, we gather customers’ behaviours
through user experience research also.
CANVAS OF THE RESEARCH
The study spanned countries across 4 continents and covered all the major B2B e-commence players across apparel space as well as some B2C players. We did a competitive analysis of leading online marketplaces across Europe, North America, MENA, APAC and Latin America, ranking each website against a set of benchmarking metrics.
The research resulted in a comprehensive competitive analysis report which mapped global trends, bench marked best practices and outlined geographical and cultural influence of the digital market place.
CANVAS OF THE RESEARCH
The report became the go-to-guide for the management decision and provided insight and informed direction for strategy and execution approach for the new JM Explore B2B digital.
From the trends and data insight benchmarked page speed, social responsibility, style guide,
responsive practices, product search canvas, imagery, brand positioning and customer acquisition
cost (CAC).
